# Evolution of Paramount brand Unveiled at IDEX 2023

- Link: https://www.military.africa/2023/02/evolution-of-paramount-brand-unveiled-at-idex-2023/
- Published: 2023-02-21T08:45:56+01:00
- Author: Military Africa

Paramount, the global aerospace and technology company with a 29-year track record
of developing defence solutions in challenging environments around the world, is
proud to introduce an evolution of its brand at the International Defence Expo (
IDEX 2023).

Headquartered in the UAE, Paramount is charting new territory, evolving from a legacy
manufacturer to a technology-driven, future-focused OEM. Its brand evolution celebrates
the company’s upcoming 30-year anniversary and its move towards a 360-degree technology
solutions provider, leveraging its extensive and proven IP base to enable defence
industrialization within its customer countries

Founder of Paramount, Ivor Ichikowitz stated: “Over the past 30 years, the world
has changed significantly, and so has our trajectory. Our new logo is in line with
the growth and development of the company and positions us well into the future.

“Our brand evolution reflects our transformation into a complete technology company.
We are focused on designing, engineering, prototyping, industrialization, assembly
and certification of ingenious, 360-degree, battle-proven defence solutions that
fit each of the local markets we serve.” Ichikowitz said.

Founded in South Africa in 1994, Paramount has manufactured and supplied armoured
vehicles, aircraft, naval vessels, sensors and other technologies to more than 25
countries across the globe. The company operates in Africa, the Middle East, Europe,
the Americas, Central Asia and Southeast Asia.

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Among Paramount’s current technology priority areas is the expansion of its autonomous
or optionally-manned capability based on its existing portfolio of air, sea and 
land assets platforms. Additionally, the company is increasing its comprehensive
range of unmanned aerial systems (UAS) technology.

“Today, the majority of projects that we do around the world relate to either evolving
technology that we’ve already developed for the unique requirements of each country,
or using our wide-ranging IP and expertise to develop new products that solve specific
operational requirements,” Ichikowitz added.

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Paramount offers portable, in-country manufacturing and transfer of technology, 
skills, and licensed IP. This approach enables countries to develop independent 
defence capabilities, creating local jobs and supporting the domestic economy while
protecting territorial sovereignty and maintaining peace and stability.

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As the industry’s leading portable defence manufacturing solutions provider, Paramount
is well-positioned to help governments worldwide achieve their strategic goals. 
The company’s holistic solutions approach integrates licensed IP with extensive 
land, sea & air capabilities to enable governments to develop fully integrated independent
defence solutions in-country.

Paramount has a proven track record of building successful industrial partnerships
and actively seeks global partnerships with governments and other industrial partners
or national champions to broaden its international footprint further. The company
has expanded globally through a number of strategic acquisitions, joint ventures,
global partnerships and various product innovations.

Steve Griessel, Group CEO of Paramount stated: “In the current geopolitical environment,
defence industrial autonomy is one of the most important considerations for any 
government. Paramount’s relevance in regions like the Middle East is increasing 
substantially. We remain one of the few organisations in the defence industry worldwide,
with the depth and breadth of capability across several domains, that has as its
business model the sharing of technology and the development of domestic industrial
capability.

“Paramount has the advantage that over the past 29 years we have invested the time
and funds to develop the base technology and to develop battle-proven certified 
products. This adds huge value to our industrial partners who are able to have a
running start by partnering with us on portable production to fast track defence
industrial capability.”

The company has a global presence of offices in various countries including the 
United Arab Emirates, South Africa, United Kingdom, USA, Nigeria, Ghana, Cyprus,
Kazakhstan and Greece. Its aircraft, vehicles, autonomous systems and naval vessels
are manufactured at various manufacturing sites around the world.

“Our objective for the next five years is to expand portable production across five
or six production facilities around the world. It’s time to use the building blocks
of our success to creating the platform for our expanding global growth. Our brand
messaging and the Paramount logo has evolved to reflect and position Paramount for
the next 30 years.” Griessel concluded.

Also at the IDEX 2023, Paramount Group [announced ](https://www.military.africa/2023/02/idex-2023-paramount-begins-production-of-n-raven-loitering-munition/)
that its groundbreaking N-Raven loitering munition will begin production in April
this year with first deliveries in October, to meet the urgent requirements of armed
forces around the world.

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